Cookie Policy

Effective Date: May 28, 2026 | Last Updated: May 28, 2026

1. Introduction

Welcome to the Cookie Policy of Chuys, your trusted destination for authentic Mexican food. This policy is designed to provide you with clear, transparent, and comprehensive information about the cookies and similar technologies we use on our website. We are committed to protecting your privacy and ensuring you have full control over your personal data and browsing experience.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which together govern how we collect, process, and protect your information. We operate in compliance with applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing fair and transparent consumer practices.

If you have any questions about our use of cookies or this policy, please do not hesitate to contact us using the details provided at the bottom of this page.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used across the internet to make websites work more efficiently, to enhance user experience, and to provide website owners and operators with useful analytical information about how their sites are being used.

Cookies are stored on your device by your web browser and can be read by the website that placed them on subsequent visits. Each cookie typically contains the following information:

• The name of the cookie
• The value stored within the cookie (often a unique identifier)
• The domain and path of the website that set the cookie
• The expiration date of the cookie
• Whether the cookie is secure (transmitted only over HTTPS)

Cookies come in two main forms based on their duration:

• Session Cookies: These are temporary cookies that are deleted from your device as soon as you close your web browser. They are used to maintain your session as you navigate between pages on our website.
• Persistent Cookies: These cookies remain on your device for a set period of time or until you manually delete them. They help us recognize you when you return to our website and remember your preferences.

Cookies can also be categorized based on who sets them:

• First-Party Cookies: These are set directly by our website, mexican-chuys.rest, and are used to operate and improve our services.
• Third-Party Cookies: These are set by external services and partners, such as Google Analytics or advertising platforms, when you interact with features embedded in our website.

3. Similar Tracking Technologies

In addition to cookies, we may also use similar tracking technologies, including:

• Web Beacons (Pixel Tags): These are tiny, invisible images embedded in web pages or emails that help us track whether you have visited certain pages or opened our communications.
• Local Storage: A browser-based storage mechanism that allows websites to store data directly on your device, similar to cookies but with greater storage capacity.
• Session Storage: Similar to local storage but data is cleared when you close your browser tab or window.
• Fingerprinting: A technique that collects information about your browser and device settings to create a unique profile.

4. Types of Cookies We Use

We use four main categories of cookies on mexican-chuys.rest. Each serves a distinct purpose, and we are transparent about all of them below.

4.1 Essential Cookies

Essential cookies (also known as strictly necessary cookies) are fundamental to the operation of our website. Without these cookies, our website cannot function properly. These cookies do not require your consent because they are technically necessary to provide the service you have requested. They are used for purposes such as:

• Enabling you to navigate between pages on our website
• Maintaining your session and keeping you logged in
• Ensuring security and preventing fraudulent activity
• Remembering items in your online order or reservation request
• Loading pages correctly and ensuring proper display across devices

4.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. The data collected is aggregated and anonymous, meaning it does not directly identify individual users. This information allows us to improve the performance, content, and usability of our website. Analytics cookies tell us things such as:

• How many people visit our website and how often
• Which pages are most popular and which receive the fewest visits
• How long users spend on each page
• Where visitors come from (search engines, social media, direct links, etc.)
• What devices and browsers are used to access our site

4.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. For example, they may remember your language preference, your location, or your preferred way of viewing the menu. These cookies may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly.

4.4 Advertising and Marketing Cookies

Advertising cookies (also called targeting cookies) are used to display advertisements that are relevant and engaging for you. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies are typically set by our advertising partners with our permission. They work by uniquely identifying your browser and device. Under the CCPA/CPRA, California residents have the right to opt out of the sale or sharing of their personal information for cross-context behavioral advertising purposes.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies currently in use on mexican-chuys.rest, including their names, purposes, types, and durations.

Note: This table reflects the cookies currently in use and is updated periodically. The list may change as we update our website features, analytics tools, and advertising partnerships.

6. Google Analytics and Google Ads

We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies to help us analyze how users interact with our website. The information generated by these cookies (including your IP address) is transmitted to and stored by Google on servers in the United States.

Google uses this information to evaluate your use of our website, compile reports on website activity, and provide other services relating to website usage. Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google's behalf.

We have enabled IP anonymization in Google Analytics, which means that Google will truncate your IP address within the United States before transmission to its servers, ensuring that your full IP address is not stored.

We also use Google Ads (formerly Google AdWords) to run targeted advertising campaigns. The _gcl_au cookie helps us measure the effectiveness of our advertising by tracking conversions — for example, when a user visits our website after clicking on one of our ads.

7. Facebook / Meta Pixel

We may use the Facebook Pixel (provided by Meta Platforms, Inc., 1 Meta Way, Menlo Park, CA 94025, USA) on our website. The Facebook Pixel is an analytics tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website. It also allows us to show targeted advertisements to people who have visited our website when they are on Facebook or other platforms in the Meta ecosystem.

The _fbp cookie is placed on your device when you visit our website and is used to track your activity for advertising purposes. Under the CCPA/CPRA, you may opt out of this type of data sharing. See Section 9 for details on how to opt out.

8. How to Manage and Disable Cookies

You have several options for managing and controlling cookies. Please note that restricting or disabling certain cookies may affect the functionality of our website and your browsing experience.

8.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these options in the "Settings," "Preferences," or "Privacy" section of your browser. Here are links to cookie management instructions for the most popular browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies
• Apple Safari: https://support.apple.com/guide/safari/manage-cookies
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Through your browser settings, you can:

• View all cookies currently stored on your device
• Delete individual cookies or all cookies
• Block all cookies from being set
• Block only third-party cookies
• Receive a notification before a cookie is stored

8.2 Our Cookie Consent Tool

When you first visit mexican-chuys.rest, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You may update your cookie preferences at any time by clicking on the "Cookie Settings" link available in the footer of our website.

9. Opt-Out Tools for Specific Services

In addition to your browser settings and our cookie consent tool, you can opt out of specific third-party tracking services using the links below:

10. Impact of Disabling Cookies

While you are always free to disable or restrict cookies, please be aware that doing so may have a significant impact on your experience when using our website. The following outlines what may happen if you choose to disable certain categories of cookies:

• Essential Cookies Disabled: The website may not function correctly. You may be unable to complete online orders, reservation requests, or navigate between pages effectively. Forms may not submit properly.
• Analytics Cookies Disabled: We will no longer be able to gather aggregated data about how you use our website. This means we may be less able to identify issues and improve our website over time. However, your personal browsing experience will not be directly affected.
• Functional Cookies Disabled: Your preferences (such as language settings or display choices) will not be saved between visits. You may need to re-enter your preferences each time you visit our website.
• Advertising Cookies Disabled: You will still see advertisements, but they will not be tailored to your interests or browsing history. You may see more generic or less relevant ads as a result.

11. Your Rights Under U.S. Privacy Law

Depending on where you reside in the United States, you may have specific rights regarding cookies and the personal data they collect. We are committed to honoring these rights in accordance with applicable law.

11.1 California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights:

• Right to Know: You have the right to know what personal information we collect, use, disclose, and sell, including information collected through cookies.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt Out: You have the right to opt out of the sale or sharing of your personal information, including for cross-context behavioral advertising purposes. We do not sell your personal data in exchange for monetary compensation, but we may share it with advertising partners, which may constitute "sharing" under the CPRA.
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, please contact us using the information in Section 13 below.

11.2 All U.S. Residents

Regardless of your state of residence, you may opt out of targeted advertising and certain forms of data tracking by using the opt-out tools listed in Section 9, or by adjusting your browser settings as described in Section 8. We comply with the FTC Act and applicable FTC guidelines on online privacy and fair consumer practices.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, our business operations, or for any other reason at our sole discretion. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. If we make material changes to this policy, we will notify you by placing a prominent notice on our website or by other appropriate means. Your continued use of mexican-chuys.rest after any changes to this Cookie Policy will constitute your acceptance of those changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us. We are happy to assist you and will respond to your inquiry as promptly as possible.

When contacting us about your cookie or privacy rights, please include your full name, your state of residence (especially if you are a California resident exercising CCPA/CPRA rights), and a clear description of your request. We will acknowledge your request within 10 business days and aim to fulfill it within the timeframes required by applicable law.

This Cookie Policy was last updated on May 28, 2026. © 2026 Chuys. All rights reserved. | mexican-chuys.rest